OUR MISSION
All Terrain Action was founded in 2018 as a YouTube channel, beginning as an automotive off-road community centred on the Holden Adventra. What started as a passion has since grown into a broader platform, showcasing unusual off-road vehicles and, since 2024, pioneering coverage of electric off-road machines starting from the BYD, All Terrain Shark — with a focus on the emerging Chinese manufacturers reshaping Australia’s off-road future.
Alongside this, we deliver IT and communication solutions for both recreational adventurers and commercial operators. By blending technology with exploration, our customised systems have become trusted tools for touring, travel, and business-in-motion. With turnkey Starlink solutions, we keep people connected in remote places — making the complex simple and unlocking the freedom to roam.
In 2025, a new chapter unfolded with Savage Offroad as their aftermarket products became a key part of our BYD Shark 6 adventure on All Terrain Action EV. Sharing a likeminded vision, we recognised Melbourne’s growing demand for a Savage dealer — serving customers who wanted the gear but lacked the means for self-installation. This opportunity marked the beginning of a journey to grow both brands. Out of this pursuit, ALL TERRAIN X was founded — a place where history, the present, and the future unite.
RESHAPING THE ROAD AHEAD
Chinese vehicles aren’t just entering the Australian market — they’re reshaping it. What once seemed unlikely is now inevitable, and in their rise lies the blueprint for the future of the automotive industry.